Partners

Barbara Allen

Take 10 years of overseeing communications for three national corporations, add a flair for writing, public relations and advertising, throw in awards and you have this founding partner's background.

Finding the story in any situation is a skill that informs Barbara's approach to creating memorable marketing campaigns.

"As part of a creative team, I enjoy the process of encouraging the story to reveal itself. It won't reveal itself unless we've done our homework, understood our market and the changing nature of the times, but once that's clear, we're on the way to something fantastic."

 

Richard Arfin

A background in filmmaking for the National Film Board, industrial television, graphic design and a passion for music and technology are good ingredients to bring to the dance of a creative partnership.

Being able to deliver creative that translates into many media applications is of particular interest to Richard.

"Every medium has its rules. Getting a powerful message to stay powerful across print, broadcast and internet demands an in-depth understanding of each. I'm fortunate in that I 've studied how to use each medium to a client's best advantage."